Race Timing & Management · Jacksonville, FL
Delivering A Better
Race Experience — 5K Race Timing & Event Management in Jacksonville, FL
Florida's premier race management, timing & event production company.
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Why choose us
Creating Events People Remember
For 15 years, Sal Palmieri has helped create unforgettable race experiences which has made Ultimate Racing one of Florida's most trusted race management companies.
Ultimate Racing partners with charities, schools, military institutions, businesses, public service and municipalities to produce events that inspire participants, strengthen communities, raise awareness, and leave a lasting impact.
Sal and his wife, Angi, began their journey with a very personal mission—creating Run to the Sun in New Smyrna Beach to honor Angi's father, Jeff. After years of volunteering at the event, the couple officially entered the running industry with one goal: help organizations create races that truly make a difference. What started with race timing quickly grew into full-service race management as clients recognized Sal's hands-on approach, attention to detail, and genuine passion for helping every event succeed.
Today, Ultimate Racing is about far more than timing races. We become a trusted partner in every event, helping organizations raise awareness, increase participation, promote meaningful causes, and create experiences that participants remember long after they cross the finish line. We live up to our tagline of “Delivering A Better Race Experience” and hope you will allow us the opportunity to work with you.
What directors say
What People Are Saying
5.0· Google Reviews
“Ultimate Racing handled our event from start to finish and it went flawlessly. The Jaguar timing system is incredible — results were posted in real time and participants loved printing their tickets at the kiosk. Will not use anyone else.”
“We've worked with many timing companies over the years. Ultimate Racing stands above them all. Their staff was visible, professional, and proactive the entire morning. The inflatable arch and awards podium were a huge hit with participants.”
“As a first-time race organizer I was nervous, but the Ultimate Racing team walked me through everything. Day-of execution was perfect. Our 300 runners had the experience of a 3,000-person event. Absolutely recommend them.”
Our events
Race Moments That Matter
What we do
Full-Service Race
Timing & Management
Registration Support
Participant sign-up and packet pick-up handled with organized, big-race polish. Welcome signs and music from the moment participants arrive — no long lines, no confusion.
Course Planning
Accurate, well-marked courses with a strong volunteer presence and aid stations placed exactly where runners need them.
Race Day Production
Staging, start/finish logistics, and a 20'×13' inflatable arch — we build the atmosphere that makes race morning feel like a big event.
Sponsor Coordination
Custom partner banners and results-ticket messaging that puts your sponsors in front of every participant at the event.
Results Management
Live scrolling results and touchscreen kiosks let participants print official times within seconds of crossing the finish line.
Participant Communication
Pre-race updates and clear on-site signage keep every runner informed from registration through results.
Apparel
Our sister company, NEFL Tees, can help you create the perfect Tee, hoodie, tech shirt and more for your race.
Creative
Logos, medal design, website creation...we can help!
Trusted by Race Directors Across Florida
540+
540+ Events Produced
250
250 Charities Served
0+
15+ Years of Experience
SouthEast+
Florida, Georgia, South Carolina, North Carolina, and the Caribbean
- Jacksonville
- St. Augustine
- Tampa
- Orlando
- Chattahoochee
- Ocala
- Georgia
- South Carolina
- North Carolina
- Trinidad & Tobago
- Turks & Caicos
- Dominican Republic
We proudly serve race organizers and event directors all across Florida — from Jacksonville and St. Augustine on the First Coast to Orlando, Ocala, Tampa, and the Panhandle, and everywhere in between. Wherever your event is in the Sunshine State, we bring the crew and the clock. We've also brought that same experience to events beyond Florida, across the Southeast and the Caribbean. Need a race timing crew for an established event — or a race management partner to build one from the ground up? We do both.
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Ready to Race, Host, or
Partner With Ultimate Racing?
Whether you're lining up for race day or planning a future event, Ultimate Racing is ready to make it exceptional.
Let's talk.
Jacksonville · Tampa · Apopka · St. Johns · All of Florida