
Sal Palmieri
Founder and Owner
Sal Palmieri is the Founder and President of Ultimate Racing and has spent many years producing endurance events throughout Florida. Since founding the company in 2012, he has overseen hundreds of races, earning a reputation for professionalism, precision, and exceptional race-day experiences. His expertise spans event planning, course design, timing, logistics, safety, and race operations.
Known for his hands-on leadership and attention to detail, Sal is committed to delivering events that exceed expectations for participants, charities, sponsors, and clients alike. He continually looks for new ways to elevate the race experience while maintaining the high standards Ultimate Racing is known for. Under his leadership, the company has become a trusted partner for charities, schools, municipalities, and organizations across Florida.
Before Ultimate Racing, Sal operated fitness centers in the Northeast Florida area. He also spent 12 years as the Fitness Director at Queen's Harbour Yacht & Country Club, helping them to start their own community triathlon. As a former Ironman competitor, Sal's passion for running, multisport, and community continues to drive Ultimate Racing's mission of Delivering a Better Race Experience.





